People have many different motivations. Some may be going through a major life transition (unemployment, divorce, new job, etc.) or are not handling stressful circumstances well.
Some people need assistance managing a range of other issues such as low self-esteem, depression, anxiety, addictions, relationship problems, spiritual conflicts and creative blocks.
Others may be at a point where they are ready to learn more about themselves or want to be more effective in achieving their goals in life. People seeking coaching are ready to meet the challenges in their lives and make changes in their lives.
Coaching can help provide some much needed encouragement and help with skills to get them through these periods.